Frito-Lay products, encompassing everything from Doritos, Cheetos, Lays and Ruffles Potato Chips to Sun Chips, Cracker Jack, Rold Gold Pretzels, Santitas Tortilla Chips and Grandma’s Cookies account for on -third of its parent company PepsiCo’s sales. Garnering 60% of the salty snack market in the U.S. and 35% globally, the company, founded in 1932 by Charles Elmer Doolin for a mere $100, now earns a whopping $50 billion a year hawking just chips and soda alone.
In their own words, "In order to keep our environmental promise, we're continually innovating, finding new and better ways to reduce emissions from our manufacturing plants and our delivery vehicles. From 2006 to 2007, changes at our facilities and in our fleet lowered our CO2 emissions by 96 million pounds. And in every plant, dedicated Green Teams keep an eye on everyday operations, always looking for ways to lower our impact even more. By continuing to improve our processes and enhance our fleet, we're looking forward to reducing our greenhouse gas emissions for every bag of chips we make by another 14% from 2002 levels. "
The chronological timeline below highlights some of the most notable efforts that Frito-Lay has taken throughout the years to operate in a more sustainable and eco-friendly manner. 1939: Cardboard shipping boxes recycled and/or reused.
1979: Following the potato slice washing process, starch-laden water was typically disposed of and treated by municipal wastewater facilities. Instead, the company began recovering residual starch (66 million pounds annually) in an effort to reuse the same water over and over again.
1985: Plano, TX-based factory is constructed, allowing 249 acres to remain untouched and 39 acres to be treated with organic fertilizer.
1986: Kern County, CA-based factory outfitted with a cogeneration system utilizing waste heat to generate electricity and heat, resulting in a 74% improvement in the plant’s overall energy efficiency.
1993: Environmental awareness and corporate compliance pursued via the assignment of “green teams” throughout all Frito-Lay factories.
1999: Established “Big Hairy Audacious Goals” for resource conservation throughout a 10-year period, including a 50% reduction in water consumption, 30% reduction in natural gas and 25% reduction in electricity. In the same year, Frito-Lay also began recycling local landfill gas to help offset the energy consumption at its Rosenberg, TX, plant.
2001: Saved more than 570 million gallons of water by recycling potato chip water.
2002: Saved 72,000 football fields worth of packaging by reducing the amount of material it uses by 10%.
2005: In addition to its New York distribution center being awarded LEED Gold certification, Frito-Lay also saved 5 million pounds of packaging by improving its bag performance and further committed to reducing its carbon emissions by 14% per pound of production by 2010.
2007: 100% of PepsiCo’s U.S.-based electricity consumption is matched via the purchase of renewable energy certificates, they installed the largest (at the time) solar array at their Arizona service center, saved more than 13 million gallons of diesel fuel by making vehicle improvements/implementing driver training courses and made the transition to a hybrid fleet of 650 sales cars.
2009: Partnered with TerraCycle to urge consumers to mail in empty Frito-Lay snack packages to be recycled into unique consumer goods and outlined “zero landfill” goals for all 30 factories.
2010: Launched fully compostable Sun Chips bags and is in the process of reducing water and electricity consumption at its Casa Grande, AZ, factory by 90%.
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